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Mood Boarding for Food Brand Photography | Sarah E Crowder Studio

Mood Boarding For Your Food Brand Photography

As a small business owner, you probably wear a lot of hats; in fact, you may not even realize you’re wearing some of them. For example, unless you have an in-house art director, you’re the one responsible for creating a unifying visual style for your brand. Maybe you’re working with a web designer, graphic designer, copywriter, and/or professional photographer, but the final say on your business’s art direction is up to you – you are the common thread holding all […]

Photoshop How-To: Transparent Background with Translucent Shadow

How To Create A Transparent Background with Translucent Shadow In Photoshop Since one of the goals of product photography is to accurately represent the product (albeit with gorgeous styling and optimal lighting), the post processing is minimal, with one significant exception: removing the background. The clean look you see in most product shots is the result of extracting the subject from the background and replacing it with a solid color, usually a white background. In addition to skillfully extracting the […]

Lowel Ego Lights for Food Photography | Introduction and Shooting Direct with Artificial Light

Lowel Ego Lights for Food Photography | Introduction and Shooting Direct

Lowel Ego Lights for Food Photography I credit two purchases with helping me level up my photography game: 1) a Canon 5D Mark III and 2) the Lowel Ego Digital Imaging Fluorescent Light. I adore them both, but since the former will run you a couple grand and the latter about a hundred bucks, I find myself recommending the light kit to more people and at all stages of business. It’s all About the Light Even a cell phone can […]