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Negative Space and 3 Reasons Your Food Brand Images Need It

Negative Space and 3 Reasons Your Food Brand Images Need It Negative space is the space around the objects in your image. Although it’s sometimes referred to as white space, it doesn’t necessarily mean a plain white background with nothing else on it – sometimes negative space is made up of patterns and textures that don’t distract from your main subject (usually your product!) but keep the photo feeling alive. For example, in the bread and tomatoes image at the […]

Photos to Speak on Your Behalf with Quince and Apple | Sarah E Crowder Studio

Photos to Speak on Your Behalf with Quince & Apple

I talk a lot about how images are a part of your brand voice, one piece of the puzzle that tells the world what your business is all about. In the case of Quince & Apple, the need for their images to do the talking on their behalf had a specific context. The artisan preserves company once had a personal relationship with each of its retailers, but as the company grew, the person unboxing their product was more often someone they hadn’t […]

When Your Mood Board Is All Over the Place

I’m a big fan of creating a mood board for your food brand. In fact, it’s something I recommend to almost every food entrepreneur I meet. A question I often get in the wake of this advice is: What if my mood board is all over the place? When you’re having a hard time settling on a look for your brand photography, it might feel like the process of collecting inspiration images only adds to the confusion, but trust me […]